Realty Mogul
Elevating the Brand for High-Net-Worth Investors
Problem
RealtyMogul, a leading commercial real estate investment platform, needed a brand strategy that resonated with high-net-worth individuals (HNWIs) rather than focusing on mass-market investors. Their existing website lacked a strong brand identity and a seamless user experience, making it difficult to attract accredited investors who meet the financial thresholds for certain real estate investment trusts (REITs). Additionally, the platform needed to better facilitate lead generation for the sales team while ensuring a frictionless experience for potential investors.
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Solution
Mouche partnered with RealtyMogul to reposition the brand and create a refined digital experience tailored to sophisticated investors. The approach included:
- Brand Strategy: Through stakeholder interviews and user research, Mouche identified the need to shift from a broad audience to a more exclusive, high-net-worth investor base. This repositioning emphasized personalized service, rigorous underwriting, and premium investment opportunities.
- Logo & Visual Identity: Mouche developed a refined logo and cohesive visual style that reflected trust, exclusivity, and financial sophistication, aligning with the expectations of accredited investors.
- Website Redesign: The new website streamlined the user journey, making it easier for high-net-worth investors to understand opportunities, qualify for investments, and connect with RealtyMogul’s advisors.
- Lead Generation Optimization: Mouche restructured the site to drive high-quality leads to the sales team, ensuring that potential investors were engaged and informed before reaching out.
