3 Different Flavors of WordPress

This guide simplifies the differences between WordPress.com, Elementor Hosted, and WP Engine.

Organizations seeking a low-cost CMS often consider WordPress.com, Elementor Hosted (Elementor’s managed WordPress hosting), and WP Engine. All three leverage WordPress, the world’s most popular CMS, but they differ in cost, content authoring experience, developer-friendliness, security, and scalability. This article provides a high-level comparison of these platforms and identifies which user personas each serves best.

Choosing the Right CMS Based on Persona

  • WordPress.com is best for bloggers, small organizations, and nonprofits that want a low-cost, easy-to-maintain solution. It is ideal for users who do not require extensive customization and want built-in security and hosting management [1].
  • Elementor Hosted is best for designers, freelancers, and marketers who need a highly visual and customizable website-building experience. It provides an all-in-one solution for those who value aesthetics and ease of design without technical complexity [2].
  • WP Engine is best for developers, agencies, and growing businesses that require high performance, flexibility, and scalability. It is most suitable for organizations with technical expertise or those willing to invest in professional development support [3].

Cost Comparison

For budget-conscious organizations, cost is a key differentiator. WordPress.com offers the lowest entry barrier with a free plan (supported by ads) and affordable paid plans. Upgrading to higher tiers unlocks custom domains, more storage, and the ability to install plugins and themes [4]. The pricing includes managed security, backups, and a global CDN, making it a cost-effective, all-in-one solution for those who prefer minimal maintenance.

Elementor Hosted is positioned as an affordable solution for small businesses and freelancers. It combines WordPress hosting with Elementor Pro, eliminating the need for a separate page-builder subscription [5]. This all-inclusive approach ensures users can design and launch visually appealing websites without additional software costs. While slightly more expensive than WordPress.com’s entry-level plans, it is a practical choice for those who prioritize design flexibility.

WP Engine targets businesses willing to invest in premium hosting. It does not offer a free tier, and its pricing scales based on traffic and resources. The higher cost is justified by its optimized performance, developer tools, and premium support [6]. Organizations looking for managed WordPress hosting with enterprise-grade performance and scalability often see WP Engine as a long-term investment.

CMS Authoring Experience

The user experience of content management systems plays a crucial role in efficiency and ease of use.

WordPress.com provides an intuitive block editor, making content creation simple for bloggers, small businesses, and nonprofits [7]. The interface is streamlined for non-technical users, while advanced functionality is unlocked in higher-tier plans. It is best for those who need a straightforward, hassle-free website solution.

Elementor Hosted takes a more design-oriented approach. It integrates Elementor’s visual drag-and-drop builder with WordPress, giving users pixel-perfect control over layouts and design elements [8]. This platform is ideal for small business owners, marketers, and freelancers who want a customized look without coding knowledge. However, users who prefer a more text-driven approach to content management may find it slightly more complex than the default WordPress editor.

WP Engine does not alter the WordPress authoring experience but allows users to install any tools or plugins they need [9]. This flexibility makes it ideal for businesses and agencies that require customized workflows. While it offers full control over the CMS, it assumes users have some technical expertise or access to developers.

Developer-Friendliness

For those who require customization and development flexibility, the platforms differ significantly.

WordPress.com is primarily designed for non-technical users. While the Business plan and above provide access to SFTP and the ability to install plugins and themes, it is still a managed environment with some restrictions [10]. Developers looking for full server control may find it limiting.

Elementor Hosted offers more flexibility than lower-tier WordPress.com plans but is still geared towards designers rather than developers. It allows SFTP access and limited file management, making it possible to integrate third-party tools [11]. However, those who need extensive backend modifications may find it restrictive compared to traditional hosting solutions.

WP Engine is the most developer-friendly of the three. It provides full access to staging environments, Git integration, and SSH, making it a strong choice for developers and agencies [12]. While it imposes some plugin restrictions for security and performance reasons, it offers significant freedom for coding custom solutions.

Security Considerations

Security is critical when choosing a CMS platform, particularly for businesses handling sensitive data.

WordPress.com provides enterprise-grade security, including firewalls, malware scanning, and DDoS protection [13]. Since it is a fully managed service, users do not need to worry about updates or manual security patches. This makes it a solid choice for businesses that prioritize security but lack in-house IT resources.

Elementor Hosted also includes strong security features, such as SSL, CDN protection, and automated backups. Since it is a closed ecosystem optimized for WordPress and Elementor, security risks related to third-party plugins are minimized [14]. This makes it an excellent option for small business owners who want a secure, low-maintenance solution.

WP Engine offers robust security features, including managed updates, firewalls, and daily backups [15]. While it provides advanced security tools, businesses are responsible for maintaining best practices in plugin management and overall site security. WP Engine’s hands-on approach is ideal for businesses that need control over their security configurations.

Scalability and Performance

The ability of a CMS to scale with business growth is an important consideration for many organizations.

WordPress.com is built on Automattic’s infrastructure, allowing for seamless scalability. It supports high-traffic sites and automatically allocates resources as needed [16]. Since bandwidth is unmetered, businesses can scale without worrying about sudden traffic spikes.

Elementor Hosted is optimized for small to mid-sized businesses and includes auto-scaling for temporary traffic surges. However, there are upper limits to the number of visitors a site can handle, making it less suitable for enterprises with large-scale operations [17].

WP Engine is designed for high-performance WordPress hosting. It offers dedicated resources, content delivery networks, and high availability solutions [18]. Businesses expecting significant growth or requiring enterprise-level performance will benefit most from WP Engine’s infrastructure.

About Mouche

Mouche (www.mouche.com) is a digital agency with extensive experience in all things WordPress – including WordPress.com, WP Engine, and Elementor-based projects. We’ve helped clients of all sizes choose and implement the best WordPress solution for their needs. From quick-turnaround marketing sites to large-scale enterprise builds, we provide expert guidance tailored to each business's unique requirements.

References

  1. Automattic, "WordPress.com Pricing Plans," Automattic, 2024.
  2. Elementor, "Elementor Cloud Hosting Overview," Elementor, 2024.
  3. WP Engine, "Pricing & Features," WP Engine, 2024.
  4. Automattic, "WordPress.com Features & Plans," Automattic, 2024.
  5. Elementor, "Website Builder Pricing & Features," Elementor, 2024.
  6. WP Engine, "Scalable WordPress Hosting," WP Engine, 2024.
  7. Forrester, "The State of CMS Usability," Forrester Research, 2023.
  8. Gartner, "Visual Website Builders: Market Trends," Gartner, 2023.
  9. WordPress.org, "Introduction to WordPress Block Editor," WordPress Foundation, 2024.
  10. Automattic, "WordPress.com Business Plan Features," Automattic, 2024.
  11. Elementor, "Developer Tools for Elementor Hosted," Elementor, 2024.
  12. WP Engine, "Advanced WordPress Hosting Features," WP Engine, 2024.
  13. Automattic, "Security Features of WordPress.com," Automattic, 2024.
  14. Elementor, "Security and Performance in Elementor Cloud," Elementor, 2024.
  15. WP Engine, "Managed Security Services for WordPress," WP Engine, 2024.
  16. Automattic, "Scalability of WordPress.com Infrastructure," Automattic, 2024.
  17. Elementor, "Traffic Management and Auto-Scaling," Elementor, 2024.
  18. WP Engine, "Scaling WordPress for High Traffic Sites," WP Engine, 2024.