Overview
You’ve got the products, the traffic, and a beautifully designed Shopify store—but sales still aren’t where they should be. Sound familiar?
Truth is, most Shopify stores leak revenue in ways that aren’t always obvious. That’s why we recommend running a conversion rate optimization (CRO) audit regularly—to uncover friction points, build trust, and guide more visitors to checkout.
Here’s a quick checklist we use at Mouche to diagnose underperforming stores:
1. Is Your Homepage Doing Its Job?
- Does it clearly communicate what you sell within 3 seconds?
- Is your value proposition front and center?
- Are there clear calls to action (CTAs) guiding people further in?
🧠 Tip: Many stores focus on aesthetics, but clarity beats cleverness every time.
2. Are You Losing People at the Product Page?
- Are product photos crisp, zoomable, and show real use cases?
- Do your descriptions build trust or just list features?
- Are reviews, UGC, or social proof visible above the fold?
3. Is Checkout as Simple as It Should Be?
- Are you using Shopify’s optimized one-page checkout (or Shopify Plus’s)?
- Are there unnecessary distractions or fields?
- Is it mobile-friendly and fast?
4. Are You Collecting Emails Before They Bounce?
- Do you have a compelling welcome popup (with an offer)?
- Is your email capture form visible in the footer or blog?
🍪 Bonus points if you’re also using exit-intent popups or abandoned cart flows (via Klaviyo, Postscript, or similar).
5. Are You Creating Urgency and Trust?
- Are shipping and return policies easy to find?
- Do you offer limited-time discounts or low-stock messaging?
- Is your site secure and trustworthy (badges, HTTPS, reviews)?
6. Are You Measuring the Right Metrics?
- What's your current conversion rate (mobile vs. desktop)?
- Are you tracking cart abandonment and exit pages in GA4 or Hotjar?
- Do you know your top-exiting product or collection pages?
Want a Free CRO Audit?
At Mouche, we help Shopify brands spot what’s holding them back and unlock more revenue—without spending a dollar more on ads.
👉 Request a Free Conversion Audit
